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Importance of symbolism in the advertising industry Symbolism is a cornerstone of impactful advertising. It lets brands communicate complex ideas through simple visuals, colors, or objects that tell a story. Symbols help create a lasting impression and make advertisements more engaging. They also strengthen brand identity by associating specific meanings with a product or service.

During the 2018 Super Bowl, Dodge ran commercials for the Ram truck. In them, a group of Vikings use the truck to haul their ship. They sing a heavy metal version of “The Wheels on the Bus” (replacing the word “bus” with “truck”); the ad proclaims, “There’s tough, and then there’s Viking tough.” The target audience for truck

In his project called «Medieval Branding,» graphic artist Ilya Stallone from Saint Petersburg, Russia, re-imagined famous modern day brands as if they were businesses during the Middle Ages. Stallone retained the main graphical elements that make the various logos instantly recognizable, but adapted them for the medieval period. Thus, Audi’s logo became interlinked wagon wheels, whereas YouTube’s