how to make an advertising poster
Session 1: Introduction & Ad Analysis
Objective:
Understand how advertisements work and what makes them powerful.
Activities:
1. Watch & Observe:
Watch 3-4 short ads (videos and posters). Choose fun, popular, or thought-provoking ones that teens can relate to (e.g., Nike, Apple, Coca-Cola, social campaigns).
2. Guided Class Talk (Think-Pair-Share):
Ask:
- What are they selling or saying?
- Who are they talking to? (Kids, teens, adults?)
- What tools do they use? (🎨 colors, 🎵 music, 🎤 slogans, 🤩 characters?)
- What feelings do they create? (Happy? Inspired? Worried?)
3. Quick Breakdown in Notebooks:
Use this table to fill in basic elements of one ad:
| What I Saw | What It Means | How They Said It |
| Denotation (what you literally see/hear) | Connotation (hidden meaning, emotion) | Linguistic Message (slogan, words used) |
Example:
A kid running in the rain with old shoes → It’s about effort and dreams, not just the shoes → «Dreams don’t happen overnight» (Nike).
Materials:
- Screen/projector
- Printed ads or YouTube links
- Simple worksheet (table above)
Session 2: Planning Your Own Ad
Objective:
Plan and design your own creative advertisement.
Activities:
1. Team Up:
Groups of 3–4 students.
2. Pick a Topic:
Choose one:
- A funny, invented product (e.g., Anti-homework Spray, Insta-Sleep Pillow).
- A social message you care about (e.g., “More sports, less screens”, “Peace not war”, “Speak up for nature”).
3. Plan Your Ad:
Fill this in together:
| Element | Your Group’s Idea |
| Who are you talking to? (target audience) | Teens? Adults? Families? |
| What’s your slogan? (6–8 words) | Something catchy and clear. |
| What will your main image be? | A scene? A character? A symbol? |
| What feeling do you want to create? | Hope? Humor? Urgency? Pride? |
4. Sketch a Rough Draft:
- Use the storyboard template to draw 3–4 scenes (video ad) or layout a poster idea.
Materials:
- Storyboard templates
- Markers, pencils
- Printed planning worksheet
Sessions 3–4: Make Your Ad!
Objective:
Create your own original poster or video advertisement.
Option A: Poster Ad
- Use magazines, drawings, collage, or make a digital poster (Canva, PowerPoint).
- Include: slogan, main image, colors, symbols.
Option B: Video Ad (20–40 seconds)
- Record with phones or tablets.
- Include at least 3 types of shots (wide, medium, close-up).
- Add music or voice-over if possible.
Tips for Video:
- Plan your shots using your storyboard.
- Use emotion in voice and visuals.
- Keep it short but powerful.
Materials:
- Poster supplies: Cardstock, glue, scissors, magazines
- Tech tools: Phones, simple tripods, headphones
- Editing apps: CapCut, Canva, iMovie, PowerPoint
🎭 Session 5: Exhibit & Reflect
Objective:
Share, celebrate, and learn from each other’s work.
🎤 Activities:
1. Present Your Ad:
Each group shares their poster or plays their video.
2. Class Feedback (Kind & Helpful):
- What works well?
- What message do you get?
- How does it make you feel?
- Any suggestions?
3. Individual Reflection (written):
Answer these in your notebooks:
- What did I learn about how ads work?
- How do ads affect what I like, buy, or believe?
- What was hard? What was fun?
Material base
- Cartulina (elige el tamaño y color de fondo que prefieras, A3 o cartulina pliego son ideales).
- Regla y lápiz para marcar líneas y organizar el diseño.
🎨 Colores y decoración
- Marcadores / plumones de colores (para títulos y detalles).
- Crayones, lápices de colores o acuarelas (si quieres añadir dibujos).
- Papel de colores o cartulina extra (para recortar letras o figuras y pegarlas encima).
- Tijeras ✂️.
- Pegamento en barra o silicón frío.
- Cinta adhesiva de doble cara (para fijar imágenes impresas).
🖋️ Texto e imágenes
- Plantillas de letras o esténciles (si quieres títulos muy prolijos).
- Imágenes impresas (logotipo, fotos, iconos relacionados con el anuncio).
✨ Extras opcionales
- Brillantina / stickers / washi tape para hacerlo más llamativo.
- Rotuladores fluorescentes para resaltar datos importantes (precio, fecha, descuento).
- Cúter y base de corte (si quieres recortar formas con precisión).
👉 Con estos materiales puedes lograr un anuncio llamativo, organizado y colorido.
