Real Commercials featuring Geometric Logos
Real Commercials Featuring Geometric Logos
1. Mastercard – «Priceless» Campaign
Mastercard’s iconic logo consists of two overlapping circles—red and yellow—symbolizing connection and unity. This design has been central to their «Priceless» campaign, which emphasizes the value of experiences over material possessions.
- Commercial Example: A classic Mastercard commercial showcasing the «Priceless» campaign.
2. Adidas – «Impossible Is Nothing»
Adidas employs geometric shapes in their logo, particularly the three stripes that form a mountain, symbolizing challenge and achievement. Their «Impossible Is Nothing» campaign inspires individuals to push beyond their limits. The Mastercard logo features two overlapping circles, representing connection and collaboration. The Adidas logo, known as the «three stripes,» uses geometric lines to form a mountain, symbolizing challenge and achievement.
It appears in ads emphasizing personal growth and effort.
This design has been used in campaigns to convey unity and simplicity.
- Commercial Example: An inspiring Adidas commercial featuring athletes overcoming challenges
Pepsi’s logo incorporates geometric elements, with its circular design representing unity and refreshment. The brand has evolved its logo over time to maintain a modern and dynamic image. The Pepsi logo uses circles and curves to create a dynamic, modern shape.
Ads use this design to communicate energy and freshness.
- Commercial Example: Pepsi’s announcement of their new logo and visual identity.
Audi’s logo consists of four interlocking rings, representing the union of four founding companies. This geometric design is central to their branding and is featured in various commercials. Audi’s logo has four interlocking rings, representing the union of the four founding brands.
It’s used in campaigns that highlight quality and tradition.
- Commercial Example: Audi’s «4 key rings» commercial, highlighting their brand’s legacy.
Why Geometric Logos Matter in Advertising
- Simplicity and Recognition: Geometric shapes are easy to recognize and remember, making logos more effective.
- Symbolism: Shapes like circles and triangles can convey deeper meanings, such as unity or stability.
- Versatility: Geometric logos adapt well across various media, from digital to print.
Choose Your Brand: Decide on a fictional company or product.
Select Geometric Shapes: Pick shapes that reflect your brand’s values (e.g., circles for unity, triangles for stability).
Design the Logo: Use design software or drawing tools to create your logo.
Present and Discuss: Share your logo with the class and explain the choice of shapes and colors.
Main Sacred Geometry Figures and Their Use in Advertising
The Spiral (Fibonacci / Golden Ratio)
- Found in seashells, galaxies, and sunflowers.
- In design, it is used to guide the viewer’s eye to the most important element (e.g., in an advertisement, the spiral leads the viewer’s gaze to the product).
- Example: Perfume or Apple ads where the composition follows the golden spiral to direct attention to the logo or product.
The Circle
- Represents unity, perfection, and community.
- Used in advertising logos (Pepsi, BMW, Spotify) because it conveys inclusion and harmony.
- Simple example for students: Design a school concert poster using concentric circles to represent sound waves.
The Triangle
- Symbolizes strength, balance, and movement.
- In branding, it can point upwards (progress) or downwards (stability).
- Example: A poster for extreme sports with a triangle highlighting the event name to convey dynamism.
The Hexagon (Honeycomb)
- Represents efficiency and connection (like bees).
- Example: An advertisement for an eco-friendly or sustainable technology project, using hexagonal patterns as the background.
The Flower of Life
- A pattern of interlocking circles.
- Used in fashion, jewelry, and alternative advertising to convey spirituality and creativity.
- Example: In a cultural or artistic festival poster, use the Flower of Life as a background texture.
🔹 Creative Exercises for Students
- School Event Poster:
Use circles and triangles to highlight the event title. - Fictional Logo Design:
Create a logo using hexagons or spirals for an imaginary brand (e.g., a school café). - Advertisement for an Invented Product:
Apply the golden ratio to organize text, images, and logo in harmony.
